News & Views
Ever since the first digital ad appeared in 1994, publishers have attempted to find a balance between a compelling content experience and a solid monetization plan. As technology has improved … Read more
On February 15th, 2018, Google’s web browser, Chrome, will start blocking all ads on websites that are not compliant with the Better Ads Standards. Read more
Large, local advertisers are threatening to pull out of traditional advertising. They want to focus on other "less costly" promotions. What can sites do to stop the loss? What will provide a b… Read more
Super Bowl LII is almost here! Get your site game day ready with these ideas from our playbook. Read more
Success! An email has been sent with a link to confirm list signup.
Error! There was an error processing your request.
We are excited to announce a new integration with The World Table—an engagement and community commenting system with advanced features at no monthly cost.
As part of our continuing efforts to improve ad viewability, we are updating a recently released advertising technique: Auto-Refresh Ads.
To help media companies drive high-viewability, we're combining our Sticky Right Rail Ads technology with the Infinity Summary discovery mode.
We are making presentation modes available as part of the batch editing tool.
We are adding a new inline presentation to the Article Designer: full-bleed videos.
The iQ Engage program, popular with our media partners, employs user signals—actions by end users—to help segment and categorize readers. iQ Engage turns these "signals" into actionable audience segments. These segments can be then used to tailor content experiences and help improve engagement.
In this week's release of Flex Templates, we are excited to announce support for new design options in many of our blocks. These options allow new styles of blocks to be created which can completely change the look and feel of a site.
Limit commenting capability to subscribers with a new "comment availability" setting. Available in the Comments area of the URL properties, this allows the comment functionality to be a benefit of membership for subscribers.
This week we are introducing a new "sticky anchor" utility region that aims to help sites increase revenue and improve ad viewability. This ne…
This week we are adding a new "sticky" region on front and index pages. In addition, there is a "global" region (similar to the other rail regions) that exists on all pages. This now joins the existing article sticky Utility Region in the rail.
As part of this release, "lazy loading" for ads is now available, an exciting new feature that significantly increases ad viewability. When enabled, BLOX will only serve lazy loading ads when the spot becomes viewable on a reader's device.
We're excited to announce the roll out of our size mapping improvements to all Flex sites. As previously announced, this was a phased roll out of an improved integration of Google’s latest DoubleClick For Publishers (DFP) responsive ad serving technology.
New feature this week allows sites to inform readers how long it will take to read a particular article.
We are revamping our BLOX Live e-Edition product to include a feature tour for new users, improved page loading, social media article sharing, navigation enhancements and added support for all child assets of article segments.
We're excited to announce a new integration with LotLinx, a leading online marketing agency. LotLinx provides auto dealers with new and reliab…
Thank you for all the amazing feedback after the initial release of our Article Designer—tools to help create engaging, mobile-friendly articles. We're not done yet! We've been hearing even more great ideas from our customers, and this week we are adding a new one: Short Summary.
We are integrating a new tool this week: Google Analytics Enhanced eCommerce events. These reports show the subscription purchase workflow funnel to provide conversion and abandonment reporting, as well as best performing pricing options.
In this release, we are adding support for the ads.txt initiative (also known as Authorized Digital Sellers) to help prevent ad fraud on our network of sites.
We're very pleased to announce a new & improved implementation for business Storefronts that simplifies the setup process considerably!
Digital advertising is about to get even more complicated. In an attempt to make ads less annoying for users, Google Chrome browsers will begi…
BLOX OTT enables media organizations to grow their audiences with branded channels on all of the major streaming platforms, including Roku, Apple TV and Amazon Fire TV. At our January customer webinar, Susan Bell, senior product manager of BLOX OTT, discussed what over-the-top (OTT) video is, how to populate your channel with high-quality homegrown and community-sourced video, and how to turn your channel into a powerful driver of new revenue.
Starting as early as January 1st, 2018, sites with programmatic advertising inventory that’s less than 70 percent viewable will see a dramatic drop in fill rate and eCPMs. At our December customer webinar, we talked about why viewability matters to digital advertising and what you can do to increase your score and impact your bottom line.
At our November BLOX Total CMS webinar, Jon Winters, product architect for BLOX Total CMS, showed off the system's latest client improvements and updates.
New features and exciting improvements make it even easier for your site to be a one-stop source for business info in your community. At our N…
At our October BLOX Total CMS webinar, Jon Winters, product architect for BLOX Total CMS, showed off the system’s latest enhancements.
Natural disasters, protests, shootings or viral stories—when big news breaks, you want to be ready. At our October customer webinar, we shared…
At our September 2017 customer webinar, Christine Masters, director of product management at TownNews.com, highlighted the exciting new featur…
At our August 2017 customer webinar, we take a deep dive into the numbers that are influencing the news industry today, and explore the concre…
At our June 2017 customer webinar, we showed you how the newly updated Article Designer for BLOX CMS can help you unleash your creativity and …
At our May 2017 customer webinar, we showed you how the latest changes to BLOX Live e-Editions can help you make your multimedia print replica…
Looking for an easy way to boost pageviews, time on site and ad revenue while slashing bounce rates? At our April customer webinar, Tim Turner…
Tim Turner, Content Exchange Program Manager, at TownNews.com, shares lessons learned and best practices to help you get the most from this FR…
Christine Masters, director of product management at TownNews.com, highlights the exciting new features in this latest major release of BLOX CMS.