Online videos are continually growing in popularity.

For example, in our February 2008 issue, we featured the video classifieds section of The Herald & News in Klamath Falls, Ore. At that time, www.heraldandnews.com/video_classifieds was home to videos of pets for sale. Since then, the number of video ads have increased to the point where a category page has been added to allow for more video classifieds.

Here are four key reasons to include video on your site:

  1. Video can be a great enhancement to any article.
  2. Video attracts search engines, which drive traffic to your site.
  3. Whether at home, on their phones, iPods or computers, people enjoy watching videos.
  4. Video creates a buzz and will get readers talking about your site.

Large-file videos require high volumes of data to be downloaded by the end user, thus increasing your bandwidth. For this reason, we advise that you monitor bandwidth usage as you start to incorporate video. Bandwidth charges will apply once your site hits 50 GB of bandwidth.